The objective of Human Drama, the first programme of its kind, designed in 2011 by the British Council and FXB, in Myanmar, is to help populations become aware of the various issues relating to health, HIV/AIDS, human trafficking, domestic violence, gender equality, sexual violence, citizenship, the justice system, the dangers of misinformation in social networks, the peace-building process and road safety.
The aim is to bring about behavioural change by creating an enabling environment where viewers can freely express opinions, determine and provide, together, the best solutions to the problems they face.
Unlike other methods of disseminating messages, such as brochures, this edutainment programme has proven to be a remarkably efficient tool for communication and to raise awareness.
The performers present short pieces illustrating real-life problems and situations previously collected by the FXB team in the target community. They encourage the audience – youth and adults, women and men – to actively intervene at key moments of the performance when the spectator thinks they can say or do something that would change the course of events.
Situational scenarios are simple but effective methods of addressing the issues to be debated: the performances and complementary workshops allow the audience to analyze their own reality, to become aware of the potentially negative impact of their actions on others and, as a result, to gain greater ownership of the need for behavioural change. This technique also tends to create empathy among community members.