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Yangon, 26 February 2018 – National Energy Puma Aviation Services (NEPAS) and FXB International held a launching ceremony today for their joint Road Safety Campaign, which will be rolled out across ten locations in Myanmar over the next three years. The campaign is sponsored by NEPAS as part of its Corporate Social Responsibility (CSR) and rolled out by FXB International, a non-governmental organisation (NGO) specialised in community development. The aim of this joint initiative is to make road users’ behaviour safer and more responsible, especially pedestrians and two-wheel drivers. The campaign will improve the visibility and security of vulnerable road users by distributing free reflective items to be worn on and along the road. In parallel, educational and entertainment activities will enhance people’s awareness of road safety rules, with a focus on children and youth.

“Over the past decade, the number of cars in Myanmar has increased more than two-fold. Today the WHO estimates that more than 29 people die on the road each day in this country. As an energy company that is fuelling people’s journeys in Myanmar, we take road safety very seriously. That’s why we are dedicated to raising awareness of what constitutes safe road behaviour among children, youth and remote and vulnerable communities,” said Gary Fisher, General Manager of Puma Energy Myanmar.

The campaign will be rolled out over a three-year period around 10 locations where NEPAS is operating in Kachin State, Shan State, Rakhine State, Yangon Division, Nay Pyi Taw, Taninthayi Division and Mandalay Division. Every year, motorcycle helmets and reflective backpacks, high-visibility caps, belts, keyrings and stickers will be distributed for free in primary and secondary schools, vocational training centres, high schools, bicycle and motorcycles shops, monasteries and other community centres.

“Road deaths are a serious scourge in the country, disproportionately affecting rural communities and young people. That is why community leaders and influencers will be specifically trained by FXB to help circulate key messages in schools and communities, namely through inclusive theatre performance,” said Dr. Cho Cho Mar Kyaw, Country Director of FXB Myanmar.

Dr. Maung Aung, Secretary of the Yangon Region Transport Authority, opened the ceremony underlining how the increasing number of cars in Myanmar these past years has led to a rising death toll. He expressed gratitude towards the NEPAS-FXB awareness campaign and advised that participants should help spread the word through their families and friends.

During the launching ceremony, an interactive educational play was performed for more than 200 students from the National University of Arts and Culture in South Dagon, Yangon. Campaign materials were also distributed to all.